Apple Inc. designs, manufactures, and markets smartphones, personal computers, tablets, wearables, and accessories worldwide. The company offers iPhone, a line of smartphones; Mac, a line of personal computers; iPad, a line of multi-purpose tablets; and wearables, home, and accessories comprising AirPods, Apple TV, Apple Watch, Beats products, and HomePod. It also provides AppleCare support and cloud services; and operates various platforms, including the App Store that allow customers to discover and download applications and digital content, such as books, music, video, games, and podcasts, as well as advertising services include third-party licensing arrangements and its own advertising platforms. In addition, the company offers various subscription-based services, such as Apple Arcade, a game subscription service; Apple Fitness+, a personalized fitness service; Apple Music, which offers users a curated listening experience with on-demand radio stations; Apple News+, a subscription news and magazine service; Apple TV+, which offers exclusive original content; Apple Card, a co-branded credit card; and Apple Pay, a cashless payment service, as well as licenses its intellectual property. The company serves consumers, and small and mid-sized businesses; and the education, enterprise, and government markets. It distributes third-party applications for its products through the App Store. The company also sells its products through its retail and online stores, and direct sales force; and third-party cellular network carriers, wholesalers, retailers, and resellers. Apple Inc. was founded in 1976 and is headquartered in Cupertino, California.
- CEO
- Timothy D. Cook
- Employees
- 164,000
- Exchange
- NASDAQ
- Country
- US
- IPO
- 1980-12-12
- Website
- www.apple.com
- Market cap
- $3.97T
- Enterprise value
- $4.02T
- Shares out
- —
- Beta
- 1.11
- P/E (TTM)
- 33.84
- Div yield
- 0.38%
- 52W high
- $288.62
- 52W low
- $189.81
- 50D avg
- $260.56
- 200D avg
- $252.14
- Volume
- 55.21M
- Avg volume
- —
- Current price
- $270.23
- DCF (basic)
- $162.81
- As of
- 2026-04-19
- EPS estimate
- $1.93
- Revenue estimate
- $109.14B
- Total calls
- 671K
- Total puts
- 220K
- As of
- Apr 18, 2026
Valuation & profitability
- P/E (TTM)
- 33.84
- PEG
- 5.75
- P/S
- 9.12
- P/B
- 45.19
- P/FCF
- 32.21
- EV/Sales
- 9.22
- EV/EBITDA
- 26.26
- EV/FCF
- 32.57
- Earnings yield
- 3.0%
- FCF yield
- 3.1%
- Gross margin
- 47.3%
- EBITDA margin
- 35.1%
- Operating margin
- 32.4%
- Net margin
- 27.0%
- ROE
- 159.9%
- ROA
- 31.1%
- ROIC
- 51.0%
- Debt / equity
- 1.03
- Current ratio
- 0.97
| Ticker | Market cap | P/E | PEG | P/S | Op margin | ROE | 52W return |
|---|---|---|---|---|---|---|---|
| AAPL Apple Inc. | $3.97T | 33.8 | 5.75 | 9.12 | 32.38% | 159.94% | — |
| GOOGL Alphabet Inc. | $4.13T | 31.2 | 4.70 | 10.26 | 32.04% | 35.00% | — |
| META Meta Platforms, Inc. | $1.74T | 28.7 | 8.21 | 8.64 | 41.44% | 30.56% | — |
| MSFT Microsoft Corporation | $3.14T | 26.3 | 1.91 | 10.28 | 46.67% | 33.61% | — |
| NVDA NVIDIA Corporation | $4.90T | 40.8 | 1.91 | 22.70 | 60.38% | 104.37% | — |
Revenue segmentation
- iPhone$209.59B · 50.4%
- Service$109.16B · 26.2%
- Wearables, Home and Accessories$35.69B · 8.6%
- Mac$33.71B · 8.1%
- iPad$28.02B · 6.7%
- Americas Segment$178.35B · 42.9%
- Europe Segment$111.03B · 26.7%
- Greater China Segment$64.38B · 15.5%
- Rest of Asia Pacific Segment$33.70B · 8.1%
- Japan Segment$28.70B · 6.9%
SEC event timeline
- Izzy Englander (Millennium Mgmt) trimmed2026-02-17−2,064,985 shares · 2025Q413F
- Ken Griffin (Citadel Advisors) added2026-02-17+599,907 shares · 2025Q413F
- D.E. Shaw & Co. trimmed2026-02-17−371,120 shares · 2025Q413F
- −10,294,956 shares · 2025Q413F
- Two Sigma Investments trimmed2026-02-17−12,578 shares · 2025Q413F
- Steve Cohen (Point72) added2026-02-17+129,300 shares · 2025Q413F
- T. Rowe Price trimmed2026-02-17−9,255,571 shares · 2025Q413F
- +633,209 shares · 2025Q413F
- −628 shares · 2025Q413F
- Wellington Management trimmed2026-02-17−6,447,943 shares · 2025Q413F
- Ron Baron (Baron Capital / BAMCO) added2026-02-17+5,263 shares · 2025Q413F
- Jeremy Grantham (GMO) added2026-02-17+584,276 shares · 2025Q413F
- Bill Nygren (Harris / Oakmark) added2026-02-17+4,367 shares · 2025Q413F
- AQR Capital Management added2026-02-17+1,681,401 shares · 2025Q413F
- George Soros (Soros Fund Mgmt) added2026-02-13+66,503 shares · 2025Q413F
- Dodge & Cox added2026-02-13+485 shares · 2025Q413F
- Lee Ainslie (Maverick Capital) exited2026-02-13−11,051 shares · 2025Q413F
- −55,285 shares · 2025Q413F
- Renaissance Technologies exited2026-02-12−3,125 shares · 2025Q413F
- Norges Bank (Norway SWF) opened position2026-02-10+192,255,086 shares · 2025Q413F
- Ken Fisher (Fisher Asset Mgmt) added2026-02-09+704,293 shares · 2025Q413F
- Mario Gabelli (GAMCO) trimmed2026-02-05−3,173 shares · 2025Q413F
- Baillie Gifford & Co trimmed2026-01-23−47,526 shares · 2025Q413F
- −691,381 shares · 2025Q313F
- −123,000 shares · 2025Q313F
- −3,441 shares · 2025Q313F
- Bill Nygren (Harris / Oakmark) trimmed2025-11-14−2,015 shares · 2025Q313F
- AQR Capital Management added2025-11-14+620,245 shares · 2025Q313F
- −41,787,236 shares · 2025Q313F
- +891 shares · 2025Q313F
Insider activity
| Investor | First in | Cost basis | Return | Position value today |
|---|---|---|---|---|
| T. Rowe Price | 2016Q1 | $119.52 | +126.1% | $54.99B |
| Bill Nygren (Harris / Oakmark) | 2016Q1 | $123.58 | +118.7% | $36.0M |
| Tom Gayner (Markel Group) | 2016Q1 | $129.19 | +109.2% | $331.7M |
| Bruce Berkowitz (Fairholme) | 2020Q3 | $130.54 | +107.0% | $649K |
| Mario Gabelli (GAMCO) | 2016Q1 | $131.32 | +105.8% | $30.8M |
| Li Lu (Himalaya Capital) | 2020Q4 | $132.69 | +103.7% | $29.9M |
| Ken Fisher (Fisher Asset Mgmt) | 2016Q1 | $136.96 | +97.3% | $14.90B |
| Warren Buffett (Berkshire Hathaway) | 2016Q1 | $138.03 | +95.8% | $61.59B |
| Baillie Gifford & Co | 2016Q1 | $150.33 | +79.8% | $179.3M |
| Dodge & Cox | 2016Q1 | $153.66 | +75.9% | $8.6M |
| Glen Kacher (Light Street Capital) | 2016Q1 | $158.85 | +70.1% | $2.7M |
| AQR Capital Management | 2016Q1 | $170.59 | +58.4% | $3.38B |
| Jeremy Grantham (GMO) | 2016Q1 | $173.91 | +55.4% | $1.81B |
| Ray Dalio (Bridgewater Associates) | 2016Q1 | $210.88 | +28.1% | $78.2M |
| Ruane, Cunniff & Goldfarb (Sequoia) | 2018Q3 | $228.25 | +18.4% | $241K |
| Ron Baron (Baron Capital / BAMCO) | 2016Q1 | $233.42 | +15.8% | $3.9M |
| Izzy Englander (Millennium Mgmt) | 2016Q1 | $245.27 | +10.2% | $1.25B |
| Izzy Englander (Millennium Mgmt) | 2016Q1 | $245.27 | +10.2% | $1.25B |
| Izzy Englander (Millennium Mgmt) | 2016Q1 | $245.27 | +10.2% | $1.25B |
| George Soros (Soros Fund Mgmt) | 2016Q1 | $249.05 | +8.5% | $112.5M |
| Paul Tudor Jones (Tudor Investment) | 2016Q2 | $250.43 | +7.9% | $428.4M |
| Paul Tudor Jones (Tudor Investment) | 2016Q2 | $250.43 | +7.9% | $428.4M |
| Paul Tudor Jones (Tudor Investment) | 2016Q2 | $250.43 | +7.9% | $428.4M |
| Wellington Management | 2016Q1 | $254.63 | +6.1% | $20.89B |
| Steve Cohen (Point72) | 2016Q1 | $256.50 | +5.4% | $51.7M |
| Steve Cohen (Point72) | 2016Q1 | $256.50 | +5.4% | $51.7M |
| Two Sigma Investments | 2016Q1 | $267.07 | +1.2% | $67.8M |
| Two Sigma Investments | 2016Q1 | $267.07 | +1.2% | $67.8M |
| Two Sigma Investments | 2016Q1 | $267.07 | +1.2% | $67.8M |
| Ken Griffin (Citadel Advisors) | 2016Q1 | $267.59 | +1.0% | $8.57B |
| Ken Griffin (Citadel Advisors) | 2016Q1 | $267.59 | +1.0% | $8.57B |
| Ken Griffin (Citadel Advisors) | 2016Q1 | $267.59 | +1.0% | $8.57B |
| D.E. Shaw & Co. | 2016Q1 | $268.06 | +0.8% | $293.2M |
| D.E. Shaw & Co. | 2016Q1 | $268.06 | +0.8% | $293.2M |
| D.E. Shaw & Co. | 2016Q1 | $268.06 | +0.8% | $293.2M |
| Norges Bank (Norway SWF) | 2016Q1 | $8964.25 | -97.0% | $51.95B |
Who moved on this name in 2025Q4
- Norges Bank (Norway SWF)+192,255,086$52.27B
- Paul Tudor Jones (Tudor Investment)+633,209$172.1M
- AQR Capital Management+1,681,401$457.1M
- Ken Fisher (Fisher Asset Mgmt)+704,293$191.5M
- Ken Griffin (Citadel Advisors)+599,907$163.1M
- Jeremy Grantham (GMO)+584,276$158.8M
- Steve Cohen (Point72)+129,300$35.2M
- George Soros (Soros Fund Mgmt)+66,503$18.1M
- Ron Baron (Baron Capital / BAMCO)+5,263$1.4M
- Bill Nygren (Harris / Oakmark)+4,367$1.2M
- Dodge & Cox+485$132K
- Warren Buffett (Berkshire Hathaway)−10,294,956$2.80B
- Wellington Management−6,447,943$1.75B
- Izzy Englander (Millennium Mgmt)−2,064,985$561.4M
- D.E. Shaw & Co.−371,120$100.9M
- Ray Dalio (Bridgewater Associates)−55,285$15.0M
- Baillie Gifford & Co−47,526$12.9M
- Two Sigma Investments−12,578$3.4M
- T. Rowe Price−9,255,571$2.5M
- Mario Gabelli (GAMCO)−3,173$863K
- Glen Kacher (Light Street Capital)−628$171K
- Lee Ainslie (Maverick Capital)−11,051$2.8M
- Renaissance Technologies−3,125$798K
Institutional ownership over time
| Quarter | Holders | Combined value |
|---|---|---|
| 2022Q1 | 33 | $25.61T |
| 2022Q2 | 35 | $21.52T |
| 2022Q3 | 35 | $22.40B |
| 2022Q4 | 34 | $293.74B |
| 2023Q1 | 36 | $384.60B |
| 2023Q2 | 36 | $459.91B |
| 2023Q3 | 34 | $237.46B |
| 2023Q4 | 32 | $440.42B |
| 2024Q1 | 35 | $380.66B |
| 2024Q2 | 46 | $409.08B |
| 2024Q3 | 37 | $180.46B |
| 2024Q4 | 37 | $168.27B |
| 2025Q1 | 35 | $120.44B |
| 2025Q2 | 39 | $146.07B |
| 2025Q3 | 35 | $124.53B |
| 2025Q4 | 36 | $181.15B |
| Date | Member | Type | Amount range | Filing |
|---|---|---|---|---|
| 2026-03-16 | Mark Alford | Sell (P) | $1K – $15K | PDF ↗ |
| 2026-02-26 | David J. Taylor | Sell | $1K – $15K | PDF ↗ |
| 2026-02-12 | Cleo Fields | Buy | $1K – $15K | PDF ↗ |
| 2026-02-12 | Ed Case | Buy | $1K – $15K | PDF ↗ |
| 2026-02-02 | Julia Letlow | Buy | $1K – $15K | PDF ↗ |
| 2026-01-16 | David J. Taylor | Buy | $1K – $15K | PDF ↗ |
| 2026-01-16 | David J. Taylor | Buy | $1K – $15K | PDF ↗ |
| 2025-11-18 | Gilbert Cisneros | Buy | $1K – $15K | PDF ↗ |
| 2025-11-13 | Cleo Fields | Buy | $1K – $15K | PDF ↗ |
| 2025-11-13 | Ed Case | Buy | $1K – $15K | PDF ↗ |
| 2025-11-05 | Richard Dean Dr McCormick | Buy | $1K – $15K | PDF ↗ |
| 2025-10-30 | David J. Taylor | Sell | $1K – $15K | PDF ↗ |
Who owns AAPL
| # | Manager | Shares | Value |
|---|---|---|---|
| 1 | Warren Buffett Berkshire Hathaway | 227.92M | $61.96B |
| 2 | Norges Bank Norway SWF | 192.26M | $52.27B |
| 3 | Wellington Management | 77.31M | $21.02B |
| 4 | Ken Fisher Fisher Asset Mgmt | 55.15M | $14.99B |
| 5 | Ken Griffin Citadel Advisors | 31.72M | $8.62B |
| 6 | Ken Griffin Citadel Advisors | 22.85M | $6.21B |
| 7 | AQR Capital Management | 12.50M | $3.40B |
| 8 | Izzy Englander Millennium Mgmt | 9.01M | $2.45B |
| 9 | Jeremy Grantham GMO | 6.71M | $1.82B |
| 10 | Ken Griffin Citadel Advisors | 5.52M | $1.50B |
| 11 | D.E. Shaw & Co. | 5.44M | $1.48B |
| 12 | Izzy Englander Millennium Mgmt | 4.95M | $1.35B |
| 13 | Izzy Englander Millennium Mgmt | 4.61M | $1.25B |
| 14 | Paul Tudor Jones Tudor Investment | 1.59M | $431M |
| 15 | D.E. Shaw & Co. | 1.32M | $360M |
| 16 | Tom Gayner Markel Group | 1.23M | $334M |
| 17 | D.E. Shaw & Co. | 1.08M | $295M |
| 18 | Two Sigma Investments | 891.8K | $242M |
| 19 | Paul Tudor Jones Tudor Investment | 850.8K | $231M |
| 20 | Baillie Gifford & Co | 663.3K | $180M |
| 21 | Paul Tudor Jones Tudor Investment | 633.2K | $172M |
| 22 | George Soros Soros Fund Mgmt | 416.2K | $113M |
| 23 | Ray Dalio Bridgewater Associates | 289.5K | $79M |
| 24 | Two Sigma Investments | 251.0K | $68M |
| 25 | Two Sigma Investments | 241.0K | $66M |
| 26 | T. Rowe Price | 203.50M | $55M |
| 27 | Steve Cohen Point72 | 191.4K | $52M |
| 28 | Bill Nygren Harris / Oakmark | 133.2K | $36M |
| 29 | Steve Cohen Point72 | 115.4K | $31M |
| 30 | Mario Gabelli GAMCO | 113.9K | $31M |
| 31 | Li Lu Himalaya Capital | 110.6K | $30M |
| 32 | Dodge & Cox | 31.8K | $9M |
| 33 | Ron Baron Baron Capital / BAMCO | 14.3K | $4M |
| 34 | Glen Kacher Light Street Capital | 10.0K | $3M |
| 35 | Bruce Berkowitz Fairholme | 2.4K | $652K |
| 36 | Ruane, Cunniff & Goldfarb Sequoia | 891 | $242K |
Recent moves
- +1,681,401 · 2025Q4
- +4,367 · 2025Q4
- +584,276 · 2025Q4
- +5,263 · 2025Q4
- −6,447,943 · 2025Q4
- −628 · 2025Q4
- +633,209 · 2025Q4
- TRIMT. Rowe Price−9,255,571 · 2025Q4
- +129,300 · 2025Q4
- −2,064,985 · 2025Q4
- −12,578 · 2025Q4
- −10,294,956 · 2025Q4
- TRIMD.E. Shaw & Co.−371,120 · 2025Q4
- +599,907 · 2025Q4
- +66,503 · 2025Q4
- ADDDodge & Cox+485 · 2025Q4
- −11,051 · 2025Q4
- −55,285 · 2025Q4
- −3,125 · 2025Q4
- +192,255,086 · 2025Q4
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