Ticker · CUSIP 82900L102
Holders (tracked)
14
Combined shares
5,963,667
Combined value
$105.60M
Last close
$11.61
Quarter
2025Q4
Tracked holders · last 8 quarters
+2 vs previous quarter over the last 8.
Price is -34.4% vs the avg quarter-end implied price across tracked holders.
SEC event timeline
26 events
- Ken Griffin (Citadel Advisors) trimmed2026-02-17−95,057 shares · 2025Q413F
- Izzy Englander (Millennium Mgmt) trimmed2026-02-17−1,017,775 shares · 2025Q413F
- T. Rowe Price added2026-02-17+10,291 shares · 2025Q413F
- Wellington Management trimmed2026-02-17−812,606 shares · 2025Q413F
- +42,358 shares · 2025Q413F
- AQR Capital Management added2026-02-17+85,069 shares · 2025Q413F
- D.E. Shaw & Co. added2026-02-17+1,209,008 shares · 2025Q413F
- Two Sigma Investments added2026-02-17+509,992 shares · 2025Q413F
- −66,285 shares · 2025Q413F
- Lee Ainslie (Maverick Capital) exited2026-02-13−155,823 shares · 2025Q413F
- Renaissance Technologies added2026-02-12+50,412 shares · 2025Q413F
- Norges Bank (Norway SWF) opened position2026-02-10+175,399 shares · 2025Q413F
- Mario Gabelli (GAMCO) added2026-02-05+6,000 shares · 2025Q413F
- −36,640 shares · 2025Q313F
- AQR Capital Management opened position2025-11-14+32,263 shares · 2025Q313F
- Izzy Englander (Millennium Mgmt) added2025-11-14+1,032,358 shares · 2025Q313F
- Two Sigma Investments added2025-11-14+380,930 shares · 2025Q313F
- D.E. Shaw & Co. added2025-11-14+320,765 shares · 2025Q313F
- +155,823 shares · 2025Q313F
- T. Rowe Price trimmed2025-11-14−87,091 shares · 2025Q313F
- Wellington Management trimmed2025-11-14−3,395,469 shares · 2025Q313F
- Renaissance Technologies added2025-11-13+271,300 shares · 2025Q313F
- +166,481 shares · 2025Q313F
- Norges Bank (Norway SWF) exited2025-11-13−1,152,877 shares · 2025Q313F
- Mario Gabelli (GAMCO) trimmed2025-11-12−200 shares · 2025Q313F
- Norges Bank (Norway SWF) added2025-11-12+360,059 shares · 2024Q313F
Insider activity
No insider transactions in the last 30 days.
Follow-the-investor returns
If you'd copied each holder of SMPL…
Cost basis inferred from 13F share-delta history. Sorted by % return on the position they're still holding.
| Investor | First in | Cost basis | Return | Position value today |
|---|---|---|---|---|
| T. Rowe Price | 2017Q3 | $19.14 | -39.3% | $8.2M |
| Ken Griffin (Citadel Advisors) | 2017Q4 | $21.30 | -45.5% | $1.0M |
| Ken Griffin (Citadel Advisors) | 2017Q4 | $21.30 | -45.5% | $1.0M |
| Ken Griffin (Citadel Advisors) | 2017Q4 | $21.30 | -45.5% | $1.0M |
| D.E. Shaw & Co. | 2017Q3 | $21.82 | -46.8% | $18.8M |
| Renaissance Technologies | 2018Q3 | $22.07 | -47.4% | $5.3M |
| Two Sigma Investments | 2017Q4 | $22.16 | -47.6% | $10.4M |
| AQR Capital Management | 2018Q4 | $22.43 | -48.2% | $1.4M |
| Mario Gabelli (GAMCO) | 2017Q4 | $24.47 | -52.6% | $336K |
| Ray Dalio (Bridgewater Associates) | 2021Q2 | $25.32 | -54.1% | $1.2M |
| Izzy Englander (Millennium Mgmt) | 2017Q3 | $26.13 | -55.6% | $2.7M |
| Paul Tudor Jones (Tudor Investment) | 2018Q1 | $26.97 | -57.0% | $492K |
| Wellington Management | 2017Q3 | $32.94 | -64.8% | $13.2M |
| Norges Bank (Norway SWF) | 2018Q4 | $1833.17 | -99.4% | $2.0M |
Who moved on this name in 2025Q4
13F transactions reported for the latest quarter, grouped by direction.
New positions2
- Norges Bank (Norway SWF)+175,399$3.5M
- Paul Tudor Jones (Tudor Investment)+42,358$851K
Added to6
- D.E. Shaw & Co.+1,209,008$24.3M
- Two Sigma Investments+509,992$10.2M
- AQR Capital Management+85,069$1.7M
- Renaissance Technologies+50,412$1.0M
- Mario Gabelli (GAMCO)+6,000$120K
- T. Rowe Price+10,291$207
Trimmed4
- Izzy Englander (Millennium Mgmt)−1,017,775$20.4M
- Wellington Management−812,606$16.3M
- Ken Griffin (Citadel Advisors)−95,057$1.9M
- Ray Dalio (Bridgewater Associates)−66,285$1.3M
Exited1
- Lee Ainslie (Maverick Capital)−155,823$3.9M
Institutional ownership over time
Distinct super-investors holding this ticker · combined dollar value, by quarter.
| Quarter | Holders | Combined value |
|---|---|---|
| 2022Q1 | 10 | $29.96B |
| 2022Q2 | 10 | $32.95B |
| 2022Q3 | 12 | $30.8M |
| 2022Q4 | 13 | $649.5M |
| 2023Q1 | 13 | $680.2M |
| 2023Q2 | 12 | $541.2M |
| 2023Q3 | 13 | $523.1M |
| 2023Q4 | 12 | $635.5M |
| 2024Q1 | 14 | $617.9M |
| 2024Q2 | 12 | $689.3M |
| 2024Q3 | 13 | $184.6M |
| 2024Q4 | 11 | $90.4M |
| 2025Q1 | 11 | $228.8M |
| 2025Q2 | 11 | $237.1M |
| 2025Q3 | 12 | $130.7M |
| 2025Q4 | 14 | $105.6M |
Congress members trading this stock
| Date | Member | Type | Amount range | Filing |
|---|---|---|---|---|
| 2026-03-13 | Tim Moore | Buy | $1K – $15K | PDF ↗ |
Who owns SMPL
14 super-investors · 2025Q4
Tracked stake
5.96M
shares
Combined value
$106M
% of shares outstanding
—
shares-out unknown
Quarter action mix
New2Added6Trim6
| # | Manager | Shares | Value |
|---|---|---|---|
| 1 | D.E. Shaw & Co. | 1.62M | $33M |
| 2 | Wellington Management | 1.13M | $23M |
| 3 | Two Sigma Investments | 899.8K | $18M |
| 4 | Renaissance Technologies | 456.2K | $9M |
| 5 | Ken Griffin Citadel Advisors | 299.1K | $6M |
| 6 | Izzy Englander Millennium Mgmt | 228.5K | $5M |
| 7 | Norges Bank Norway SWF | 175.4K | $4M |
| 8 | AQR Capital Management | 117.3K | $2M |
| 9 | Ray Dalio Bridgewater Associates | 100.2K | $2M |
| 10 | Ken Griffin Citadel Advisors | 87.9K | $2M |
| 11 | Ken Griffin Citadel Advisors | 69.1K | $1M |
| 12 | Paul Tudor Jones Tudor Investment | 42.4K | $851K |
| 13 | Mario Gabelli GAMCO | 28.9K | $581K |
| 14 | T. Rowe Price | 705.2K | $14K |
Recent moves
20 transactions
- −95,057 · 2025Q4
- +1,209,008 · 2025Q4
- −1,017,775 · 2025Q4
- +509,992 · 2025Q4
- +85,069 · 2025Q4
- −812,606 · 2025Q4
- +10,291 · 2025Q4
- +42,358 · 2025Q4
- −155,823 · 2025Q4
- −66,285 · 2025Q4
- +50,412 · 2025Q4
- +175,399 · 2025Q4
- +6,000 · 2025Q4
- −36,640 · 2025Q3
- +380,930 · 2025Q3
- +1,032,358 · 2025Q3
- +320,765 · 2025Q3
- +155,823 · 2025Q3
- TRIMT. Rowe Price−87,091 · 2025Q3
- −3,395,469 · 2025Q3
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